Xbox 360 is the future-generation video game and entertainment system that places you at the center of the experience. Available this holiday in North America, Europe, and Japan , Xbox 360 will ignite a new era of digital entertainment that is always connected, always personalized, and always in high definition.

• Platform and Partners Power the Portfolio: Xbox 360 ignites a new era of digital entertainment that is always connected, always personalized, and always in high definition. It is the only system designed with a singular platform vision that combines the most-powerful hardware with intelligent software and services.
• System performance: With more than one teraflop of system-floating point performance, a three-core PowerPC-based CPU for the most advance artificial intelligence and physics processing, a custom ATI graphics processor, and more than 512 megabytes of memory for the ultimate in visual fidelity, the Xbox 360 hardware is a perfect blend of power, elegance, and balance. When combined with unrivaled XNA software development tools, game creators can produce truly believable, thriving worlds.
• Xbox Live Service: Connect Xbox 360 to a broadband connection, and it's on. With a free level of Xbox LiveT service, players can share as Achievements (rewards players have earned in games), Gamerzone (style of play), and a custom-created Gamertile (a visual icon to represent the gamer online) - with their friends in the community. With the free level of Xbox live, players can send and receive text and voice messages to friends, as well as engage in Xbox Live voice chat anywhere, anytime, even if one person is playing a game while the other is watching a progressive-scan enabled DVD movie. Also available is the Xbox Live Marketplace, a one-stop shop to download demos and trailers along with new game levels, maps, weapons, vehicles, skins, community-created content, and more to the detachable Xbox 360 hard drive.
• Unlock system potential: With Xbox 360 is an amazing game machine with a wide selection of built in options. Every Xbox 360 system has a built-in progressive scan DVD movie, CD music, and photo playback support. Each Xbox 360 comes equipped with USB 2.0 port that can stream music and photos through any home entertainment system. MP3 players, digital camera, and Windows XP PC can plug right into the Xbox 360 USB.
• Windows Media Center Extender: With this built in functionality in every Xbox 360 system, players can access recorded TV and digital movies, music, video, and photos stored on Windows XP Media Center Edition 2005-based PCs.
  

The new Xbox 360 places players at the center of powerful next-generation games and entertainment experiences. The elegant design features a breakthrough wireless controller and an array of "Faces," interchangeable faceplates that let gamers personalize their console. The unveiling spotlighted some of the groundbreaking Xbox 360 games in development for the new system, advancements for Xbox LiveT -the runaway leader in online gaming services-, and new digital media experiences that only Xbox 360 can deliver.

"With the first generation of Xbox, our ambition was to change the way people think about video games," said Robbie Bach, Microsoft's chief Xbox officer. "Starting today with Xbox 360, our ambition is to revolutionize the way people think about fun ." -Robbie Bach

Source: Xbox.com